Talking About An Agents Life With Louise Gubbay

There are so many talents in the creative industries and we are lucky enough to be able to talk to Louise Gubbay about her work as an agent, and how she has built her talent agency and a stellar reputation with production companies as well as actors. Offering insights into the world of casting, Louise brings a fresh perspective to the world of film and TV sharing the journey with us.

Can you tell us more about yourself and your agency?  How you started out and what do you do as an agent in the social media age? 

Firstly, thank you for inviting me to do this Q&A! I sincerely hope everyone that reads this will find it of use.

After spending many years in different parts of the industry, my passion was to eventually become an agent and when the kids came along, I decided it was the right time to set up Louise Gubbay Associates back in 2006.  I have always been a boutique agent representing actors across the board.  

A few years later, I decided to set up an LA side to the agency! This certainly was not an easy task and took many months before I eventually became a US taxpayer! That was a hugely proud moment in my career! The only reason I eventually closed it was because six years of working from 9 am – 3 am Monday to Friday started to make me a tad tired! But it was a very rewarding time! 

”I never trained as an actor and as I occasionally put out on Twitter, that was a good thing as, to be frank, I would be utterly shockingly bad but envy every actor who does their job brilliantly.  When I see my clients on stage, I am like the proud mum in the audience and generally fighting back the tears! “

I believe social media is important for any business.  It helps you connect with others, support others and promote yourself.  The power of social media is extraordinary. For me though, the way I use social media is to announce confirmed castings of any of my clients and support other actors the best I can.

You have become something of a sensation on Twitter for your motivational Tweets and posts about your client's achievements.  Can you tell us what is your thinking behind this and why you feel it is important to show support across the network? 

I am not sure I would go that far but thank you! I didn’t use my Twitter that much until Covid hit us although I would always shout my client’s credits from the rooftops on it. It is a fantastic feeling when they get cast as we all know this is not an easy industry! There is a lot of rejection for actors, so when we get positive outcomes, I need to let the world know! 

When the entire industry shut down back in 2020, I read many tweets of uncertainty from actors, some of who were the ‘class of 2020’ and others who were left with anxiety as to when and how the industry would reopen, much like we all were and I wanted to give support which has carried on to present day and will continue to carry on.  I was (and still am) inspired by my actor John Craggs who runs The Actors Support Network (@network_actor ) and thought that if I could also offer support, then maybe it would give actors additional hope.  At the best of times, the industry is not an easy one but actors need to keep believing in themselves, do what they need to do to market themselves and keep plugging away.  Good things do happen in the biz and whilst some of the time, actors may feel negative, as I always say, a negative will turn into a positive at some point!

I am in my 17th year as an agent and like everyone has good days, bad days, frustrating days, and positive days but I still look forward to starting work on Monday mornings! The best part about our industry is anything can happen in the next five minutes and sometimes, it does exactly that! 

My motivational tweets are usually thought of when I am walking Mr. Sweetface (aka Zeb, the double terrier) out in the gorgeous areas of rural Devon where I am lucky enough to live. It gives me a chance to think about actors who I do not represent and how I can help, advise or support them but predominantly, give them positivity.  It is so important to me. Not every actor will have representation and those are the ones that need guidance to help make that happen.

What advice would you offer someone looking for an agent to represent them and if they are looking to join your books what would be the best approach? 

It is so important for actors seeking rep to keep reminding themselves they too, are a business. Agents get a huge amount of representation requests throughout the year and so it is important to make sure you stand out.

There is no point in sending an email saying simply ‘Hello, I am an actor and looking for representation but I am working on my showreel’ for example.  That is not selling yourself.  I’m not saying many do but the occasional one does come in.

All actors need to have a showreel.  Agents need to see if they can act.  It might sound daft as they are an actor who is approaching an agent but if I had an email such as that with the actor wanting to meet up for a coffee, why would I take time away from my own clients as well as spend money on travel to meet that actor when I have no idea if they can actually act! It may sound harsh but it is reality.

Actors need to be happy with the package they are sending over to agents which would ultimately include headshots and some kind of reel.  If they are starting out, it won’t be a professional reel with clips of scenes they have done on a professional level but they can create their own scenes and that is perfectly acceptable as long as the sound and quality are at a decent level.  Something is always better than nothing! Actors are creatives, so create!

Also, and importantly, actors need to research the agents they are interested in. We don’t expect any actor to just pick one agent to approach at any one time but look and see which ones you think you could be a part of.  Working with an agent is a two-way street.  Both are after the same goal so it is imperative that both sides can work together.  I cannot guarantee that I would get any new client seen tomorrow, the next day, or the next month.  I am not psychic (sometimes I wish I was!) but the most important factor is for any of my actors to have that trust in me knowing that I am doing my job, which thankfully they do but also for me to know that those that who are also starting out are being proactive too.  A saying I have had for years is to never wait for the phone to ring….

This industry is all about selling yourself so actors should pinpoint the highlights of their career achievements so far. This could be that they have just graduated or they have just been cast in a short film or that they have just finished in the West End.  It doesn’t matter how big or small the credit is, it is simply about selling themselves.

Can you tell us what would you say to aspiring agents out there?  Is there any advice you can offer to new and potential agents to help them grow? 

If they really want to become agents, then do it! I feel absolutely blessed to have a job that I am so passionate about and feel the same enthusiasm today as I did on day one.  

I have advised a couple of new agents recently who have got in touch and am very happy to do that as I was a new agent once.  It is not the easiest career to get started but it is doable! Like any business, again, it’s all about marketing yourself, making contacts, and not giving up. When I see new agents on Twitter and see how passionate they are, I will always happily re-tweet them. Support goes a long way for any new business! Make it happen!

To learn more about Louise Gubbay and Associates or to get in touch see:

Louise Gubbay and Associates Website.

Louise Gubbay and Associates Twitter.

Louise Gubbay and Associates Facebook.

Louise Gubbay and associates Linkedin.

Cut Frame Magazine

Designed to be a showcase platform for talent, from emerging to the established, Cut Frame Magazine has been making waves in the arts for its frontline look at the industry and passion for showcasing voices that might otherwise be missed. 

A creative hub that talks to the different people involved in creating the music we love, the theatre we watch, and the film and TV projects we enjoy, Cut Frame has become a go-to for the creative talent sphere that is rapidly gaining eyes outside the industry for its open dialogue approach and easy form. 

Insights from talent are something that frequently gets overlooked especially from the crew, what this magazine offers is them the chance to speak and show the reality of being part of an industry that spans the globe.  

Standing out in the market, Cut Frame has been instrumental in opening up a dialogue with filmmakers and actors who are telling the world about their journey, looking at the films that captivate us, and reviewing them with the critical eye of the talent behind the camera.  

With plans in motion to expand the platform with membership options that will open up further stories that are industry-related and give a more comprehensive and in-depth focus to their work, alongside a podcast culminating an end goal of going beyond the current boundaries and opening up the world to the potential of the creative fields. 

In an industry that relies on networking, marketing, and of course contacts, Cut Frame offers professional insight into that world and gives valuable advice and support to the creative networks out there, and shows us that we are not alone, the industry is there to support you.  

To learn more about Cut Frame, support, or get involved see:

Cut Frame Magazine.

Cut Frame Instagram.

Cut Frame Twitter.

Cut Frame Linkedin.

Support the magazine and its writers via:

Cut Frame Paypal.

Cut Frame Buy me a coffee.

Making No Mercy a Boxing Odyssey

When it comes to indie film the process can be arduous and full of obstacles but the outcome is worth every step. Tackling not just acting but producing, directing, and more we talk to Louis Findlay about his latest film No Mercy, a film about the darker side of boxing, taking the gloves off and looking at it from a different angle.

Filming a project on this scale is a big undertaking, what have been some of the challenges you have faced in the process and how did you overcome them?

The biggest challenge for this project was money. I must have spent around £2,000+ on the project which is all I could really afford. Most of it was my own money and then the rest was via GoFundMe. The way I overcame potential challenges prior to filming was by writing locations I knew I had access to and casting friends I had worked with before. Then it was literally asking a LOT of favors from everyone else. One challenge I wasn’t prepared for was COVID. We literally had the training montage to film which is one of the most important scenes in any boxing movie,  so we couldn’t wrap it till we shot that but no one knew how long lockdown would last.  I felt about pulling the plug on this project so many times when the going got tough, but I just had to fight my way through it (no pun intended) 

The style of the film is very close to the docudrama or docusoap style, do you think that will change how people will look at the film and the people involved?  

Yeah, I hope so. The main focus was about making these characters feel real and forget people are actually playing these parts. I wanted to show this working-class family who are incredibly close, who have had their ups and downs and a fair share of family drama but at the end of the day, you can relate and fall in love with them.  I wanted it to feel natural and I think the visual style really helps to sell that. THAT and the fact everyone just bossed their roles. 

What was the motivation for this project in particular the look at boxing and the behind the gloves side of the business?

 My dad used to box back in the day, not professional but had a few bouts. He tried getting me to do it as a kid but I felt bad hitting people in the face. I have fond memories of his Mike Tyson VHS tapes on the shelf (which eventually made their way to the loft.  Dad and I watched them a few times when I was a kid and I thought it was pretty cool but had no interest in pursuing it other than working the bag and pads in the gym as I got older. 

But I think what makes any boxing film great is the story outside the ring, I think southpaw is a great example of that because he’s fighting for his daughter, not about being champ.  For my film, I wanted to focus on the darker side of boxing which is reflected in some of the dialogue and the way the promoter goes about business. I took a lot of inspiration from DareDevil, between a prize-fighting father and a son who looks up to him, but behind the scenes the promoter is dodgy. I also threw a lot of personal stuff from my childhood into the project too. 

There have been many who have taken the step over the line from actor to director/producer and worked both sides of the camera. Do you think this is something you will continue between acting jobs as a means to not only showcase your own concepts but to create opportunities for others in the creative fields?  

Absolutely, 100%. I had no idea how to get into the acting business when I left school so I started making my own films. In essence, I’ve learned other skills along the way by doing that such as writing and learning how a camera works.  But I’m very much a person who can’t sit still, I don’t wait for the grass to grow and if no one is going to give me the roles I want then I’ll go out and get them myself. I could’ve been waiting years for a role like this and it may have never come my way.  I think it’s so important for actors to make their own work and if I can help others out along the way and offer opportunities in front or behind the camera then that’s what I’ll continue to do! 

 What is next for you and your team? Do you have any projects in the works that you can tell us about?

 Yes, I’ve got a micro shortcoming very soon that we shot on the sky in Trafalgar, a short film called RoadKill that I had hoped to turn into a feature and a drama coming very soon which is about a man confronting someone from his past revisiting some disturbing memories. I have also just written two new features. 

What advice would you offer to someone starting their journey as a filmmaker and actor?

As I said, don’t wait for the grass to grow. It is so easy to make a film nowadays, we all have a camera in our pocket so just write something and film it.  Find like-minded people who can help you and if you’re really nice to people they’ll go out of their way for you. If you don’t ask, you don’t get - simple! 

*I would like to add a huge thank you to everyone involve and in particular Marcus O’Brien, Brandon Bailey, Dan brooks, Richie lamb, Gerard, and Keith Scott.

To learn more about the film or the team see:

No Mercy Trailer.

No Mercy Facebook.

No Mercy Twitter.

No Mercy IMDB.

Talking Casting With Ray Whelan Actor and Talent Agent

In the first of a two-part look at the life of actors and talent agents, garnering some advice for aspiring actors and creative talent looking to be signed we talk to the talented Ray Whelan whose work as an actor has led him down the talent agent route with the T-ypo Agency giving him a unique insight into both sides of the business.

Can you tell us a little about your career and how you can be both a talent agent and actor?  

I grew up in Ireland from a very talented musical family, we were all in plays and musicals before I even went to drama school. After I graduated I moved to London. I have been working hard ever since. After moving into filming and creating my own work I also joined my agent Typo Artist Agency which I love. 

What have you learned in your capacity as a talent agent and actor that could benefit other actors? 

Casting directors are busy people, they have so many projects on the go, so when you send in your self-tape, make sure you label your name, project, and agent, you might lose out on the job if you haven’t done this. I also would say when you actually get a self-tape or audition you have already beaten hundreds of thousands of people to get there, you have to send it in or turn it up. I see too many people skip it or miss their deadline. You will miss your opportunity and even if you don’t land the role, casting directors remember people and usually re-use the acting agents again. It’s not just the actor’s reputation on the line it's also the talent agent’s reputation also.

What recommendations would you make to someone looking to get signed to an agency?

Good headshots are a must first. We look to see if they have a spotlight page and showreel, but we do sign people who are not on spotlight, so don’t be scared to not apply. Our new (T-ypo agency) website should be launched this week, we will have an option to upload your headshots and work and we can simply approve or not. Also, so many agent’s books are open, just keep looking and keep persisting, it’s the name of the game. 

Is there a dream role or project you would like to be involved in? 

As an actor any good role in a film or TV show is great. Later this year we are starting casting calls for a feature film called Ladies Day featuring a host of top actors and celebrities and we will be posting castings on spotlight and our social media.

To learn more about Ray Whelan and his work see:

Ray Whelan Spotlight.

Ray Whelan IMDB.

For further information or to talk to the team at The T-ypo Agency see:

The Typo Agency.